Saturday, 11 August 2012

Sergeant's IPA

Old Yale Brewing Co.

Chilliwack, British Columbia




What do you want first? The good news or the bad news?

Good News? Ok here goes. (actually the good news is the beer itself so don't worry)

When you open this beer, pour it in a glass first before you smell it.  Don't smell it from the bottle directly or else you won't get the full aroma.  I like the smell, it's mild and is typical of an IPA.  The taste of this beer is really good ice cold.  The hop is mild and has a really good, better than average aftertaste.  This is the most refreshing IPA that I've had so far and that leads me to a thought......  A summer IPA??  Being a 5.5% I really think this can work.  

Ok, the bad news. (it's not that bad people, it's just my opinion)

When I walked in to the local beer and wine store, I knew exactly what I was getting and got it.  There are a lot of people out there that are new to this whole "Craft Beer" thing.  These are the people that finally put down there Molson and Buds and decided to have an actual beer.  So when they walk in to their local cold beer and wine store, what do they look for?..... Answer?..... THE LABEL!!!!   I've seen people in there skimming through all the craft beer and picking up the most colorful, well designed bottle.  It's attractive to them.  Sorry guys but, in my opinion, you need to change your labels.  It's kind of boring and easy to miss. 

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